• •Every year, 92 million tonnes of textiles end up in landfills — equivalent to a garbage truck of clothes dumped every second.
• •The fashion industry contributes 5–10% of global greenhouse gas emissions — surpassing shipping and aviation combined.
• •It consumes roughly 215 trillion liters of water annually — enough to fill 86 million Olympic-sized swimming pools.
• •Generates 20% of all industrial wastewater.
• •Less than 1% of clothing material is recycled into new garments — over 85% is incinerated or buried.

• •Reusing just 1 kg of clothing saves approximately 25 kg of CO₂ compared to new production.
• •Extending the life of a garment by nine months can reduce its carbon, water, and waste footprint by 20–30%.
• •The environmental impact of second-hand clothing is estimated to be 70 times lower than producing new items.

• •Every item listed, rented, or donated through KuKu reduces pressure on new production — cutting emissions, conserving water, and minimizing chemical waste.

• •Our Giveaway Service sorts excess textiles to:
• •Donate wearable items to communities in need
• •Recycle textiles into fibers, insulation, or raw materials
• •Repurpose materials creatively for upcycled products
• •Resell some items, supporting reuse economies

• •Pre-shipment checks reduce returns and avoid excess transportation emissions, ensuring buyers receive precisely what was listed.

• •We track key metrics like tonnes of textiles saved, CO₂ emissions avoided, and donations distributed — partnering only with certified recyclers and charities.

Why It Matters

Every action — selling, renting, donating — adds up:

• •Space saved in homes
• •Pollution reduced from avoided manufacturing
• •Water conserved by reusing over producing
• •Communities supported through donations

Our collective impacts deepen as our community grows.

• •We will publish an annual impact report, showcasing textile volumes diverted, CO₂ savings, and reuse outcomes.
• •Our network includes certified partners to guarantee responsible end-of-life material handling.
• •We are committed to continuous process improvements — optimizing pickup, quality control, logistics, and partnerships for maximum environmental benefit.