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KuKu Seller Policy
Welcome to KuKu. KuKu is a creator-commerce platform where fashion lovers shop directly from the closets of creators, influencers, stylists, and fashion personalities.
This Seller Policy explains the standards for selling on KuKu. By creating a seller account or listing an item, you agree to comply with this policy, our Terms & Conditions, and all other applicable KuKu policies.
1. Who Can Sell on KuKu?
KuKu is currently an invite-and-approval based creator marketplace.
At this stage, only individuals who qualify as creators, influencers, stylists, fashion personalities, public figures, or other approved sellers may sell on KuKu.
To become a seller, you must:
- •Be at least 18 years old.
- •Have a registered KuKu account.
- •Complete any verification requested by KuKu.
- •Receive approval from the KuKu team before your listings can be published.
- •Comply with all KuKu policies.
Creating a listing does not guarantee that it will appear on the platform.
KuKu reviews every seller profile before approving listings to ensure they align with our marketplace standards and brand vision.
As KuKu grows, seller eligibility may expand and new application programs may become available.
2. What Can You Sell?
We currently accept fashion items including:
- •Clothing
- •Shoes
- •Handbags
- •Jewellery
- •Watches
- •Sunglasses
- •Fashion accessories
Items may be:
- •Brand new
- •Never worn
- •Pre-loved
- •Vintage
All items must be authentic, clean, wearable, and meet KuKu's quality standards.
Items We Don't Accept
The following cannot be listed:
- •Counterfeit or replica products
- •Used underwear, lingerie or socks
- •Cosmetics or skincare
- •Beauty products
- •Food or beverages
- •Illegal or restricted products
- •Damaged items that are no longer wearable
- •Items with mould, excessive stains, strong odours or hygiene concerns
KuKu may reject any item that does not meet marketplace standards.
3. Listing Requirements
Every listing should make buyers feel confident about what they're purchasing.
Please include:
- •Accurate title
- •Brand
- •Size
- •Colour
- •Material (where applicable)
- •Condition
- •Honest description
- •Any flaws or signs of wear
- •Clear photographs of the actual item
Available condition options:
- •Brand New with Tags
- •Never Worn
- •Worn Once
- •Gently Loved
- •Well Loved
Listings that misrepresent an item's condition, ownership, authenticity, or appearance may be removed without notice.
Image Standards
Great closets deserve great photos.
Since KuKu is built around discovering fashion through creators, presentation matters.
We encourage every seller to create listings that are clean, stylish, and inspiring.
Your photos should:
- •Be bright, sharp and high-resolution.
- •Use natural lighting whenever possible.
- •Show the front, back, labels and important details.
- •Clearly display any flaws.
- •Accurately represent colour and condition.
- •Have a clean, uncluttered background.
We strongly encourage lifestyle photos.
Whenever possible, photograph the item being worn rather than folded or hanging. Not worn images can be second or third image but first one needs to be a worn image.
Seeing how a piece fits, moves and is styled creates a much better shopping experience.
For Creator Closets, we highly encourage using original photos of the creator wearing the item whenever available. These photos help tell the story behind each piece and allow buyers to connect with the creator's personal style.
Flat lays and hanger photos are absolutely acceptable where modelling isn't possible, but styled photos generally perform much better.
Listings may be rejected if images are:
- •Blurry
- •Pixelated
- •Low resolution
- •Poorly lit
- •Excessively edited
- •Covered by heavy filters
- •Screenshots
- •Collages
- •Stock images without photos of the actual item
- •Cropped so the item cannot be clearly seen
- •Cluttered or distracting
- •Shabby, untidy, or not presented to KuKu's visual standards
KuKu reserves the right to reject, remove or request updated photos before approving a listing.
Repeated submission of poor-quality or misleading images may result in listing restrictions or suspension.
4. Creator Content & Marketing
By listing items on KuKu, you grant KuKu a worldwide, royalty-free, non-exclusive licence to feature your listings, profile, username, product photos, styling images, and publicly available content across:
- •The KuKu app
- •Website
- •Social media
- •Paid advertising
- •Email campaigns
- •Press features
- •Outdoor campaigns
- •Marketing materials
- •Future promotional content
This allows KuKu to showcase your closet, promote available listings, and market the platform.
KuKu will never intentionally alter content in a way that misrepresents you or your products.
5. Pricing
You choose your selling price.
KuKu may recommend pricing based on marketplace trends to improve your chances of selling.
Buyers may submit offers, which you may:
- •Accept
- •Decline
- •Counter
6. Optional Quality Check
Buyers may choose KuKu's optional Quality Check service during checkout.
If selected, KuKu will inspect the item before delivery to verify that it reasonably matches the listing.
Items may fail QC if they:
- •Differ significantly from the listing
- •Have undisclosed damage
- •Show hygiene concerns
- •Raise authenticity concerns
- •Are not the purchased item
Repeated QC failures may lead to listing restrictions or seller suspension.
7. Pickup & Delivery
Once your item sells:
- •Keep it safely until pickup.
- •Make it available at the agreed collection time.
- •Package it securely if requested.
KuKu coordinates pickup and delivery on your behalf.
8. Seller Earnings
After a successful sale, you'll receive your earnings after applicable KuKu commissions and fees.
Payouts are made via bank transfer within 7–14 working days after:
- •Successful delivery
- •Return window closes
- •Any disputes are resolved
Please refer to the Payments, Earnings & Payouts Policy for more information.
9. Returns, Cancellations & Disputes
Sellers are expected to honor every confirmed order.
Repeated cancellations, failure to hand over sold items, or policy violations may result in:
- •Listing removal
- •Delayed payouts
- •Account restrictions
- •Permanent suspension
Returns and disputes are managed under KuKu's Return, Refund & Cancellation Policy.
10. Seller Code of Conduct
Every seller represents the KuKu community.
We expect sellers to:
- •Be honest.
- •Communicate respectfully.
- •Keep listings accurate.
- •Respond promptly to KuKu requests.
- •Use authentic images.
- •Complete all transactions through KuKu.
Attempting to redirect buyers to external payments or private sales is strictly prohibited.
11. Marketplace Approval
KuKu carefully curates the quality of the marketplace.
Approval to sell is based on factors including:
- •Seller profile
- •Content quality
- •Fashion aesthetic
- •Listing presentation
- •Overall alignment with the KuKu brand
KuKu reserves the right to approve, reject, pause, or remove any seller or listing at its sole discretion.
12. Taxes & Legal Responsibilities
Sellers are responsible for complying with all applicable tax, customs, and legal obligations relating to their earnings and business activities.