KuKu Community Guidelines

Welcome to KuKu.

We're building more than a shopping app - we're creating a community where great style gets a second life, creators connect with their audience in a whole new way, and every closet has a story worth sharing.

To keep KuKu inspiring, welcoming, and trustworthy for everyone, we ask every member of our community to follow these guidelines. By using KuKu, you agree to these Community Guidelines, along with our Terms & Conditions and other platform policies.

🤝 Be Kind. Always.

Fashion should be fun.

Treat creators, buyers, sellers, and the KuKu team with kindness and respect.

We don't allow:

  • Harassment or bullying
  • Hate speech or discrimination
  • Threats or abusive language
  • Intimidation or inappropriate behaviour
  • Spam or unwanted solicitation

Disagreements happen—but respect is always in style.

✨ Keep It Real

Trust is everything.

Every listing should honestly represent what's being sold.

Please make sure your listings include:

  • Accurate descriptions
  • Correct brand information
  • Honest condition details
  • Clear photos of the actual item
  • Visible flaws, if there are any

No fake brands.

No misleading edits.

No surprise disappointments.

The more honest your listing, the happier everyone is.

📸 Great Fashion Deserves Great Photos

KuKu is a visual platform.

Beautiful listings make shopping more exciting and help your pieces find their next home faster.

We encourage sellers to:

  • Use bright, clear, high-quality photos.
  • Photograph the actual item.
  • Show multiple angles.
  • Include labels and important details.
  • Highlight any imperfections honestly.
  • Whenever possible, photograph the item being worn.

Styled images help buyers see the fit, movement, and personality behind each piece.

For Creator Closets, original photos of the creator wearing the item are highly encouraged—they're part of what makes every listing special.

Listings with blurry, dark, heavily edited, cluttered, or poor-quality images may be rejected until updated.

💖 Creator Closets Are Personal

Creator Closets are built on authenticity.

Whether you're a creator with thousands of followers or someone growing your community, buyers come to KuKu because they love your personal style.

Please only list items that genuinely belong to you or that you're authorized to sell.

Authenticity builds trust—and trust builds great communities.

🚫 What Doesn't Belong on KuKu

To keep our marketplace safe, the following are not permitted:

  • Counterfeit or replica goods
  • Stolen items
  • Illegal or restricted products
  • Dangerous products
  • Fake listings
  • Misleading descriptions
  • Fake authenticity claims
  • Content that infringes intellectual property rights

If it isn't genuine, it doesn't belong on KuKu.

💳 Keep Every Transaction on KuKu

For everyone's protection:

  • Complete all purchases through KuKu.
  • Never request direct payments.
  • Don't move conversations to other platforms to complete a sale.
  • Never encourage buyers to purchase outside KuKu.

Keeping transactions within KuKu helps protect both buyers and sellers.

🔒 Respect Privacy

Your privacy matters.

Please don't ask other users to share:

  • Phone numbers
  • Email addresses
  • Home addresses
  • Banking details
  • Identification documents

If we need information to complete a transaction, KuKu will request it securely through the platform.

✔️ Optional Quality Check

Buyers can choose KuKu's optional Quality Check (QC) service during checkout.

When selected, we'll inspect the item before delivery to help ensure it reasonably matches the listing.

Repeated Quality Check failures may result in:

  • Listing removal
  • Selling restrictions
  • Temporary suspension
  • Permanent removal from the platform

🌟 Help Us Keep KuKu Amazing

Every listing on KuKu is reviewed before it goes live.

If you notice behavior that doesn't reflect our community standards, we'd love to hear from you.

We're committed to keeping KuKu a trusted place to discover fashion.

📧 support@letskuku.com

⚖️ If These Guidelines Are Broken

Depending on the situation, KuKu may:

  • Remove listings
  • Request listing updates
  • Issue warnings
  • Restrict selling privileges
  • Suspend or permanently remove accounts
  • Report unlawful activity to relevant authorities where required

💛 Our Community Promise

Fashion is meant to be shared.

Every purchase gives a beautiful piece another chapter.

Every creator gets another way to connect with their community.

Every buyer discovers something they won't find anywhere else.

Let's keep KuKu stylish, honest, welcoming, and fun—for everyone.


KuKu may update these Community Guidelines from time to time to reflect changes to our platform, legal obligations, or community standards. Continued use of KuKu constitutes acceptance of the latest version of these guidelines.